Clinical Psychologist

Dr. Kenneth Reid is a seasoned trader and trading coach with a Ph.D. in Clinical Psychology. He was the Senior Editor and Head Trader at one of the largest financial newsletters in the U.S. Dr Reid ran a daily swing trading service and several theme-based portfolios for 12 years, navigating two bear markets, including the GFC.

Since then he has focused full-time on coaching daytraders of all levels of skill, experience and account size. He treats newbies with the same consideration and respect as 7-figure prop shop traders.

Dr. Reid has an abiding interest in the technical side of trading and believes that mindset and technical skill should always be addressed together. An avid tennis player, he sees many parallels with that sport and applies the principles of modern sports psychology to trading. Dr Reid was a qualifier at the USTA Nationals in 2018. He’s still working on his serve.

Performance Coach ‘The Wall Street Coach’

Kim’s 24 years on Wall Street give her an insider’s perspective, allowing her to be a true pioneer for senior-level executives and Fortune 500 companies worldwide. With her laser focus on Redesigning High Performance, she works closely with C-suite executives and their teams to unlock the secret to ultra-productivity. Over the past 15 years, Kim has coached top executives and traders from Anchorage Capital, Bank of America, Blackstone, Colgate Palmolive, Credit Suisse, de Reus Architects, EisnerAmper, FINRA, Fortress, GIC, King Street Capital, L’Oreal, Merck, Morgan Stanley, NBC, Procter & Gamble, Social Leverage, StocksToTrade, TrueTrader, and Unqork to name a few.

Her work has been profiled in CNN.Money, Fortune Magazine, Smart Money, TheStreet.com, Associated Press, among others

Performance Coach

Jared Tendler, MS, LMHC, is a leading expert in how your mental game impacts performance. His clients include world champion poker players, several PGA Tour players, entrepreneurs and hundreds of institutional and independent financial traders. Jared holds a master’s degree in Counseling Psychology and attained a license as a mental health counselor. With over 18 years of experience coaching people from around the world and in multiple arenas, his straightforward and logical approach has been proven to help people solve their mental game problems and perform at their highest levels.

He is the author of three highly acclaimed books, The Mental Game of Poker 1 & 2 and his newest book The Mental Game of Trading. He also previously served as Head of Sport Psychology for the esports organization Team Liquid. Jared’s diverse experience and proven techniques make him among the best mental coaches in the world.

Trading Psychologist

Rande Howell is a performance coach and licensed therapist. His work focuses on using emotions to build an effective mind for the management of uncertainty. Rande’s work is grounded in Emotional Intelligence, Mindfulness, and developing latent potential in investors and traders. He teaches them how to harness emotions to achieve the performance edge so they can effectively control the mind that is brought into the moment of managing uncertainty, rather than attempting to control the outcome.

Based in the United States, he teaches and trains internationally for the emotional finance community. His publications have appeared in many venues and he is the author of the book, Mindful Trading: Mastering Your Emotions and the Inner Game.

Mindfulness Coach

Neda Changizi is a part-time lecturer at the Khoury College of Computer Sciences at Northeastern University. They earned their bachelor’s in electrical engineering from Sharif University of Technology and their master’s in computer science from Simon Fraser University. They are passionate about learning and teaching mindfulness, as they record and translate meditations in Farsi.

Prior to joining Northeastern, Changizi worked as a research assistant in the Medical Image Analysis Lab at Simon Fraser University and then as a research assistant at the Imaging Informatics Lab at the University of Calgary. They went to Clagary Scientific Inc. to work on their medical imaging viewer application as a software developer and joined MetaOptima Technology as an R&D Project manager on the skin analytics system.

Performance Coach

Michael retired with the rank of Sergeant Major after 23 years of service in the United States Marine Corps. During his time in the service, he taught Marines on subjects such as strategic leadership, mentorship, and discipline. In February of 2018, while visiting Marines in the work center, Michael stumbled upon Andrew’s book, How to Day Trade for a Living. Upon finishing the book, he realized that it would require time, substantial training, and literally a ton of self-evaluation in order to become a consistently profitable trader. He then joined Bear Bull Traders as a lifetime member, attended the educational classes, developed a business plan, and started reading psychology books, all for the purpose of pursuing in the best fashion possible his desire to become a full-time trader upon retirement from the service.

Michael has been happily married for 20 years and has 2 wonderful children. Outside of trading, he enjoys spending time with his family, volunteering as a soccer referee, and playing sports.

Performance Coach

Wesley Altman, MSc, is a trusted authority in performance psychology, recognized for his work with elite traders, C-level executives, Olympic athletes, and professional footballers. Known for delivering measurable results in high-pressure environments, Wesley has worked with the Fortune 500 companies on company-wide behavior change initiatives, equipping them to drive performance at both individual and organizational levels.

He holds a Master’s degree in Behavioral Change from the University of Amsterdam, where he developed a deep understanding of the psychology behind decision-making and performance. During his master’s program, Wesley conducted research on how emotions influence negotiation, as well as terrorism and radicalization. This work provided him with a profound understanding of behavioral dynamics in high-stakes scenarios, further sharpening his ability to address complex challenges and optimize performance.

Specializing in mental resilience and decision-making optimization, Wesley helps clients unlock their full potential in competitive and demanding industries. His proven methods and personalized approach make him a sought-after performance coach for traders, executives, athletes, and teams striving for excellence.

Wesley’s reputation is built on his ability to consistently deliver transformative results for his clients. His experience spans high-stakes trading, executive coaching, and professional sports. Known for his no-nonsense, action-oriented coaching style, Wesley helps clients cut through complexity to focus on what matters mostdelivering results. His direct, practical approach is tailored for those who are ready to work hard and achieve sustainable success.